Hi, I'm Peter Spann. Making Dreams Come True!
Peter Spann's Bio:
About Peter Spann
An intimate knowledge of business, a deep understanding of customer service and people management, as well as 30 + years’ hands on marketing enable me to develop and execute powerful strategies to build profit and growth in almost any organisation.
From retail manager to copywriter to marketing manager to general manager to CEO, I’ve designed and implemented market-dominating sales ‘machines’ in businesses small and large, across a wide set of industries.
A firm believer in results-oriented, direct-response marketing that delivers a healthy return on investment, the strategies I have developed and implemented have generated a collective $2Billion+ in revenue.
As a respected and inspiring leader of service professionals, sales, operational, creative, and marketing departments, my teams have won numerous awards and recognition nationally and internationally.
My skills in the development of innovative and intelligent strategy are firmly rooted in business reality and ensuring the best execution possible through…
- integrating brand through clear definition and powerful, authentic communication;
- conceptualising and orchestrating day to day operational processes that support the delivery of extraordinary customer experiences; and
- building happy, productive, enthusiastic teams that love to deliver magical customer experiences, and go ‘above and beyond’ in the pursuit of gracious, outstanding and professional service.
The resulting high-performance lead-generation, sales and service systems consistently build profit and capital value.
In me you will find a professional marketer who is equally skilled in data, analysis and strategy and communication, execution and management… A marketer who is ready for the next challenge.
30 Year Experience in Business
Retail | Tourism & Hospitality | Professional Services | Financial Services | Digital On-Line | Marketing and Advertising
Writer - Author
Emotional Direct Response Copywriter | Blog | 3 Best Selling Books published by Harper Collins | Novels | Film Scripts
Peter Spann is a passionate presenter on the topics of Business, Investing, and Success Skills
Billion Dollar Sales Machine- http://www.billiondollarsalesmachine.com.au/
Property Pay Day- http://www.propertypayday.com.au/
DIY Shares - http://www.diyshares.com.au/
Cash Cow - http://www.cashcowgame.com.au/
Ticket to Freedom - http://tickettofreedom.com.au/
The Travel Guru - http://www.thetravelguru.com.au/
He has had the privilege to serve on the boards and advised a number of private and public entities.
Peter Spann's Experience:
Creative Director at AspiroPresent | Sydney
We build market dominating cash flow machines attracting high value clients from automated lead generation, feeding into systemised high performance sales and delivery processes, creating profit and capital value for owners.
Executive Chairman at Excela2007 - 2013 | Brisbane
Create a modern, innovative stock broking and funds management business. Create targeted direct response digital, mass media and below the line marketing campaigns. Manage an annual marketing budget of between $2m to $6m. Develop a special customer service and team culture in an industry that is in self-centric. Develop ongoing training programs to keep team motivated and compliant. Produce highly effective marketing campaigns in a highly regulated environment. Manage the business in the highly difficult post-GFC era and achieve a trade sale.
CEO at Freeman Fox1995 - 2013 | Brisbane
Create a unique Financial Services Business specialising in the needs of everyday Australians. Build highly efficient direct response marketing campaigns feeding into a highly trained call centre to provide investments and education. Develop a special customer service and team culture in an industry that is in self-centric. Develop ongoing training programs to keep team motivated and compliant. Produce highly effective marketing campaigns in a highly regulated environment.
Owner / Operator at Paradise Bay Eco Resort2005 - 2012 | Whitsundays
Creating extraordinary guest experiences. #1 Trip Adviser in Australia for 5 years, #1 South Pacific for 3 Years Multi-Award Winner including the Qantas / Steve Irwin Award for Sustainable Tourism - Hall of Fame
CEO at Fullife Pharmacy1992 - 1999 | Sydney
Created a world class, industry leading marketing group that put our members demonstrably ahead of the industry on all key metrics. Plagued by discounting, lackluster marketing, monster competition, poor customer service and even worse branding, Peter Spann revolutionised the Pharmacy industry.
Partnership Servies at Results Corporation1990 - 1992 | Brisbane
Starting with success as a junior copywriter – at one stage vied for the title of highest paid Direct Response Writer in the country before heading the newly formed Consulting Division, Partnership Services. Work included national accounts as Telstra (introduce call waiting, voice mail and SMS to Australia), and Toyota (revolutionising their service departments’ service standards and operations). That project was so successful they gave him a new car for his birthday! Literally hundreds of clients in all different fields – landscapers, builders, butchers, accountants, dentists, telecommunications, FMCG, auto sales and service, from turnovers in the hundreds of thousands to the billions.
Peter Spann's Education:
QUTConcentration: MA, Psych, MBA
Warwick State High School
Peter Spann's Interests & Activities:
Marketing, Business Strategy, Investing, Property, Shares, Public Speaking, Travel, Fine Dining, Wine, Boating, Aviation, Fine Art, Writing, and Film